|
The Frugal Book Promoter: How To Do What Your Publisher Won't | 
 enlarge | Author: Carolyn Howard-johnson
Publisher: Star Publish
Category: Book
List Price: $17.95
Buy New: $11.29
You Save: $6.66 (37%)
New (18) Used (7) Collectible (1) from $10.21
Rating:  96 reviews
Sales Rank: 53485
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 5.9 x 0.7
ISBN: 193299310X
Dewey Decimal Number: 070
EAN: 9781932993103
ASIN: 193299310X
Publication Date: July 16, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Whether your publisher assigns zero dollars to your book s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.
|
| Customer Reviews: Read 91 more reviews...
More Helpful Than a $1,000 Consulting Guru December 15, 2008
Robert W. Kellemen (Crown Point, IN United States)
1 out of 1 found this review helpful
"The Frugal Book Promoter" by Carolyn Howard-Johnson provides more useful, practical, income-producing, and easily-applicable ideas than any book of its kind. And I have over 100 marketing, writing, entrepreneurial books in my personal library. More than that, for the low price of "The Frugal Book Promoter," readers gain more benefit than they would from they typical $100 per hour fee charged by most consultants, and the $1,000 fee charged by some marketing "gurus" for their pearls of wisdom.
The subtitle truly says it all, "How to Do What Your Publisher Won't." Many of us as authors follow a two-step plan: write, then get published. Then we assume, "if you write/publish it, they will come." We forget the crucial third step: promote it. Carolyn uses her vast storehouse of wisdom in the publishing/marketing industry to cull out principles that every writer can apply, regardless of the size of one's marketing budget.
I find it an impossible book to read straight through--but for a good reason. I can't get through one chapter without stopping numerous times to implement a marketing idea. And I've done just that. My book, "Beyond the Suffering: Embracing the Legacy of African American Soul Care and Spiritual Direction" has seen a significant, sustained sales growth since I bought and started applying Carolyn's tried and true principles.
Carolyn is like the frugal relative we all have. You know the one I mean. The one who stretches every dollar, gets all the best deals, is not cheap, but is . . . well . . . frugal. If you want to stretch your book marketing dollar, then "The Frugal Book Promoter" is for you. And frankly, it is just as valuable for the author with a "traditionally published book" as for authors who self-publish.
Reviewer: Bob Kellemen, Ph.D., is the author of "Beyond the Suffering, "Soul Physicians," and "Spiritual Friends."
Excellent advice October 22, 2008
Chris Wood (UK)
1 out of 1 found this review helpful
Although this is slightly out of date, the information is still largely current and useful. There's a lot of great advice in this and it's strongly recommended for anyone with a book out but not tons of cash for advertising.
A good buy.
A treasure September 1, 2008
Book Princess (New York)
1 out of 1 found this review helpful
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!
 Great Resource August 30, 2008
Olivia Brooks-Scrivanich
1 out of 1 found this review helpful
Great value for self published authors looking for hands on resources for marketing their book. Alot of good information.
Words of wisdom from an author who's "been there-done that"... August 24, 2008
J. D. Mosley-Matchett (Grand Cayman)
This is a well-organized text that clearly was written by someone who speaks with the authority of experience.
Carolyn Howard-Johnson has delivered a resource that I would recommend reading on an as-needed basis by consulting the specific chapters relating to particular marketing challenges as they arise.
The way the book is laid out, with chapters ranging from using the Web to using postcards, you'll certainly find the step-by-step details for whatever task you're trying to accomplish. Scan the book initially, to get a good feel for its organization and scope. But save the careful page views for those times when you find yourself tackling specific promotional tasks.
J.D. Mosley-Matchett, Ph.D.
Author of A month of Marketing Technology tips
|
|
|
Disclaimer: The products referenced on this site are manufactured and sold by other parties and sold through Amazon.com or other Affiliate shops. We make no representations regarding either the products or any information vendors offer about their products. Any questions, complaints, or claims regarding the products must be directed to the appropriate manufacturer or vendor, or to Amazon.com. | |
